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Master P Releases His Own Brand Of Rice "The New Uncle Bens" ? @MasterPMiller

MASTER P RELEASES HIS OWN BRAND OF RICE "THE NEW UNCLE BENS" ?

Master P aint playing.As legacy brands such as Aunt Jemina and Uncle Ben's discontinue the use of imagery steeped in racist tropes, others are using the moment as an opportunity to raise black-owned brands that give back to the community. Master P is taking the chance to amplify his latest venture "Uncle P's White Rice," which plays on the iconic Uncle Ben's branded rice. 

Master P wrote on Instagram: "I want to ask y’all one question... Who is Uncle Ben & Aunt Jemima? Our grandparents and minorities till this day have been buying these brands for years, thinking it’s owned by our people. We have to change that narrative! Uncle P rice and PJ food changing the game. Economic empowerment. The more we make, the more we give. Uncle Ben is a model from the 1940s, just to educate the ones that are curious. #ownership It’s time to buy our blocks back, groceries stores, and supply them."

Source Vladtv/TheJasminBrand

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